What’s the BIG picture? Get Clear on where you’re going.

Have you heard of the 1 in 60 rule?

If a plane flies 1% off course, or 1 degree off its intended heading, it will drift 1 mile off course for every 60 miles flown. Pilots constantly monitor their aircraft’s position and use the “1 in 60 rule” to calculate and execute timely course corrections, ensuring they arrive at their destination. While a slight deviation isn’t immediately catastrophic, allowing it to continue unchecked will result in significant displacement over a long journey, potentially leading to a dangerous situation.

Creating a mission, vision, and strategy plan is essential for guiding an organization towards its goals and objectives. Here’s a general framework you can follow:

  1. Mission Statement:
    • The mission statement defines the organization’s purpose and reason for existence.
    • It should be concise, clear, and inspiring.
    • Focus on what the organization does, who it serves, and how it serves them.
    • Example: “To provide high-quality, affordable healthcare solutions to underserved communities worldwide.”
  2. Vision Statement:
    • The vision statement describes the desired future state of the organization.
    • It should be ambitious, forward-thinking, and inspirational.
    • Envision where the organization wants to be in the long term.
    • Example: “To be the global leader in sustainable energy solutions, driving innovation and positively impacting the environment.”
  3. Strategy Plan:
    • The strategy plan outlines the approach the organization will take to achieve its mission and vision.
    • It involves analyzing the internal and external environment, setting goals, and defining strategies to reach those goals.
    • Components of a strategy plan may include:
      • SWOT analysis (Strengths, Weaknesses, Opportunities, Threats)
      • Identification of strategic objectives
      • Development of action plans
      • Allocation of resources
      • Key performance indicators (KPIs) to measure progress
    • Example strategic objectives:
      • Expand market share by entering new geographic markets.
      • Increase product/service innovation to stay competitive.
      • Enhance customer satisfaction through improved service quality.
    • Example action plan:
      • Launch marketing campaigns targeting new geographic markets.
      • Establish an R&D team to focus on product innovation.
      • Implement customer feedback mechanisms to address service quality issues.
  4. Alignment and Communication:
    • Ensure alignment between the mission, vision, and strategy.
    • Communicate the plan clearly and regularly to stakeholders, including employees, customers, investors, and partners.
    • Encourage buy-in and engagement from all levels of the organization.
  5. *Monitoring and Adaptation:
    • Continuously monitor progress towards strategic objectives.
    • Be flexible and willing to adapt the strategy in response to changing internal and external factors.
    • Regularly review and revise the mission, vision, and strategy plan as needed to keep it relevant and effective.

* don’t miss out on the monitoring and adapting, this is what pilots do all the time to course correct.

The phase “if you stay ready, you don’t have to get ready!” yeah that works real well here.

Annnnnd if you want to go from Cali to Hawaii consider this:

Over long distances, this small deviation can accumulate, leading to a substantial miss of the target destination. For example, a single degree of error on a flight from California to Hawaii would result in landing 40 miles off course, potentially into the ocean. 

Remember, creating a mission, vision, and strategy plan is an ongoing process that requires input from various stakeholders and regular review and adaptation to remain effective in a dynamic business environment.

Let Business with Wisdom help you with any of these items! Your pitch deck, annual report, 3-5 year strategy plan, metrics dashboard and much much more!